Pakistan has emerged as one of the world’s largest YouTube audiences, according to figures shared by the chairman of the Pakistan Telecommunication Authority (PTA). The country now counts around 96 million YouTube users, who together watch roughly 560 million videos every day.
The PTA chief also said Pakistanis make about one billion WhatsApp calls daily, underlining how central mobile internet has become to everyday communication in the country.
Why it matters
Numbers on this scale show that video and messaging apps are no longer just entertainment — they are how millions of Pakistanis get news, learn new skills, run small businesses and stay in touch with family abroad. For content creators and advertisers, a 96-million-strong audience is a major market. For policymakers, it raises questions about network capacity, affordable data and digital literacy.
The bigger picture
The figures come as Pakistan pushes ahead with its digital transformation plans and the gradual rollout of 5G services. Growing demand for video streaming and internet calling is likely to put more pressure on operators to expand coverage and improve speeds across both cities and rural areas.
Sources: Geo News, Dunya News, Abb Takk News.
