‘The Devil Wears Prada 2’: Premiere turns into Disney’s bold PR play

If you thought The Devil Wears Prada sequel would just premiere, think again.

The Walt Disney Company turned Monday night into a full-blown spectacle – and maybe something more strategic than stylish.

A giant tent took over Lincoln Center, with Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci — and even Anna Wintour — showing up. The arrivals? Livestreamed on Disney +. The vibe? Fashion week meets red carpet chaos.

But here’s the twist: critics were not invited to see the film.

“This was about controlling the narrative before reviews hit,” one insider said. “They wanted buzz locked in early.”

Instead, influencers filled the front rows – and, unsurprisingly, filled the internet right after.

“These are the voices studios trust now,” the source added. “They move faster — and louder.”

Within hours, social feeds were glowing.

“It was a wave of ‘best ever’ reactions,” the insider said. “Heavy on fashion, light on critique.”

Still, not everyone’s convinced. Behind the velvet ropes, a different story was circulating.

“People who saw it the day before were saying it was awful,” another source revealed. “That’s why they pushed so hard — to get ahead of backlash.”

Official reviews? Still under wraps.

“By then, the narrative may already be set,” the source said.

So what’s the real verdict on Prada sequel? For now, Disney seems to be playing a high-stakes game: “They’re betting hype beats honesty.”