During the sacred month of Ramadan 2025, easypaisa, Pakistan’s leading digital bank, once again demonstrated how technology can be harnessed to spark social change. Through its dedicated Ramadan donations campaign, the platform facilitated over PKR 107 million in charitable contributions — marking an impressive 18% increase compared to the previous year.

As one of Pakistan’s most trusted digital financial services providers, easypaisa’s role in fostering a spirit of compassion and collective generosity has grown steadily. This year, it not only served as a conduit for donations but also amplified their impact through a special matching initiative: for every PKR 20 contributed, easypaisa pledged PKR 1 of its own funds, ultimately adding PKR 5.3 million to the total sum disbursed.

Facilitating Easy and Impactful Giving through easypaisa

In line with its mission of simplifying financial transactions and expanding access to essential services, easypaisa made donating effortless through its app interface. Users were able to contribute to a wide array of reputable charities in just a few taps. With over 50 partner organizations integrated into the platform, individuals could easily direct their zakat, sadaqah, and other voluntary donations to causes that resonated with them most deeply.

Among the key beneficiaries of this year’s campaign were well-known and trusted institutions such as:

• Shaukat Khanum Memorial Cancer Hospital & Research Centre
• Edhi Foundation
• Al Khidmat Foundation
• Maulana Tariq Jameel Foundation
• The Indus Hospital

By channeling funds through such respected organizations, easypaisa ensured that donations reached the most deserving recipients quickly, transparently, and effectively.

Record-Breaking Engagement Reflects Growing Trust

The impact of the campaign was evident in the numbers. The initiative saw more than 360,000 donation transactions, translating into a 34% year-on-year increase in donation-related activity on the platform. This growth reflects not just the generosity of Pakistanis but also the growing trust in easypaisa as a secure, reliable platform for digital giving.

Farhan Hassan, Head of Wallet Business at easypaisa, remarked, “Our Ramadan campaign is a reflection of what we stand for — empowering millions across Pakistan to contribute effortlessly and securely to causes that truly matter. By integrating seamless donation functionality into the easypaisa app, we continue to simplify financial services while enabling social good. Our commitment to innovation and collaboration fuels our mission to drive financial inclusion and uplift communities.”

Echoing these sentiments, Hani Haider, Executive Director of Growth & Analytics at easypaisa, highlighted the strong alignment between customer engagement and social responsibility. “The overwhelming response to our donations campaign proves once again that easypaisa is the preferred platform for customers seeking to make a meaningful difference. The PKR 5.3 million we contributed on top of customer donations underscores our long-term dedication to supporting charitable causes. I am deeply grateful to our 50+ partners, whose tireless efforts helped make this campaign such a resounding success.”

Expanding the Reach of Financial Inclusion

easypaisa’s Ramadan donations initiative is part of a larger story — one of deepening financial inclusion and digital empowerment across Pakistan. With over 50 million registered users, representing one in four adults in the country, easypaisa has cemented its position as a cornerstone of Pakistan’s evolving financial ecosystem. Notably, 31% of its user base comprises women, highlighting the app’s growing relevance across diverse demographic segments.

In 2024 alone, easypaisa processed a staggering 2.8 billion transactions valued at PKR 9.7 trillion — equivalent to approximately 9% of Pakistan’s GDP. This scale speaks volumes about the platform’s ability to connect individuals, businesses, and service providers across urban and rural areas, bridging gaps that traditional financial systems have long struggled to close.

Encouraging Sustainable Philanthropy Through Technology

Beyond simply facilitating one-off donations, easypaisa is actively shaping a culture of sustainable philanthropy by embedding giving into everyday digital habits. The convenience of donating directly from a smartphone, combined with the assurance of secure, verified channels, is making it easier for Pakistanis of all income levels to participate in social impact initiatives — even if they start small.

Moreover, by collaborating with a broad network of NGOs and nonprofit organizations, easypaisa is helping these partners modernize their donation collection methods. This ensures they receive steady, traceable funding streams, which are crucial for planning long-term programs in health, education, poverty alleviation, and disaster relief.

The Road Ahead: Expanding Impact Year-Round

While the Ramadan campaign is undoubtedly a high point, easypaisa’s leadership has made it clear that their commitment to social good is not limited to one month. The platform continues to explore new ways to engage users throughout the year, encouraging recurring donations, facilitating quick contributions in times of crisis, and supporting grassroots initiatives.

Looking ahead, the digital bank is also focused on enhancing financial literacy — helping users understand the power of their money not only in personal finance but in community upliftment. Features like real-time donation tracking, impact reports, and transparent disbursement records are being developed to give users more confidence and agency over their giving journeys.

A Testament to Digital Transformation

easypaisa’s Ramadan donations drive stands as a testament to how technology and compassion can intersect to create lasting change. As Pakistan continues to embrace digitalization, platforms like easypaisa are setting new benchmarks for how fintech can be leveraged for both financial empowerment and social responsibility.